Only started because I wanted to feel included.

In 2017, I discovered I had a food intolerance. Family gatherings started to look a little different, so I began baking my own banana bread and bringing it along instead.

To my surprise, people kept asking for it. Every time I baked it, someone wanted the recipe. What started as something I made for myself gradually became something everyone expected me to bring.

My husband spent years telling me I should turn it into a business, but I always thought, why would I build a business around one product especially something as simple as banana bread?

Then I realised that was exactly the point.

Only is built on the belief that you don't need endless products to build a meaningful brand. Sometimes one product, made exceptionally well, is enough.

By focusing on one thing and doing it well, we hope to create opportunities for people to gather and connect because food should bring people together, not leave people out.